Communications Strategy

GribbonBerry acts as an expert counsel for luxury, sustainably minded, and design-led brands. We create the framework and positioning to ensure a brand delivers the correct messages and is heard in the right places. We regularly work with different teams within a business to solve problems and grow revenue, for example the Sales and MICE teams. And we always set clear and measurable KPIs that we hold ourselves accountable to.​

- 360° and integrated approach to PR​

- B2B and consumer strategy guidance​

- Development of brand messaging​

- Articulation of core brand values ​

- Research and market intelligence​

- Introductions to key players in the media and market

Media Relations

Whether working as the main strategic lead or managing multiple PR teams, GribbonBerry is a full-service and international PR partner for luxury and lifestyle brands looking to secure coverage and exposure across multiple mediums (broadcast, magazines, broadsheets, regionals, trade publications, online and social media). We take a proactive, tailored, and value-led approach to media outreach. We know who you need to speak to, and how to speak to them, and don’t stop until we get results.​

- Fully integrated multi-media campaigns​

- Copywriting, distribution, pitching and chasing​

- Press office management​

- Data analysis and reporting​

- Media and trend monitoring​

- Spokesperson profile-building, interviews and media training​

- Reputation management​

- Press trips ​

- Gifting, competitions and promotions

Social Media Marketing

Through proactive collaboration with a partner and their team, we focus on strategic priorities to craft impactful digital content, grow online audiences, and ensure consistent messaging (both visually and verbally) across social media platforms. ​​

Social media is fully integrated within all of our PR efforts to ensure maximum value for the business. This involves carefully selecting on-brand and impactful social media influencers, and maintaining an ongoing dialogue with a partner’s social media team to maximise media coverage and creative campaigns.​

- Social media strategy​

- Content creation​

- Paid social strategy​

- Social brand partnerships​

- Social influencer engagement and implementation​

- Celebrity engagement

Trade & Industry Relations

GribbonBerry places partners in front of the right trade media and ensures they are always on-message. We also work with tour operators, travel agents and third parties to keep clients connected to their industry. ​

- Trade media outreach ​

- Trade show and event support ​

- Access to industry events, conferences, workshops and awards​

- Marketing and sales ​

- Sales and media training​

- Partnerships and introductions

Brand Partnerships

Targeted and authentic partnerships amplify a brand - and create newsworthy stories - across multiple mediums and territories. Our powerful network of contacts gives partners access to mutually beneficial brands and professionals that deliver impactful collaborations, events, content, and brand-building activities.​​

- Strategic analysis of potential partners​

- Source and negotiate partnerships​

- VIP engagement to raise brand equity ​

- Cross-industry collaborations

Influencer Engagement

Taking a holistic and data-driven approach to influencer engagement, we give partners access to the right digital personalities, celebrity ambassadors, high-net worth individuals and tastemakers for their campaign. ​

- Influencer management​

- Influencer content creation​

- VIP outreach ​

- Celebrity engagement ​

- Ambassador programmes ​

- Community engagement

- Digital marketing

Events & Activations

From high-profile stunts to intimate dinners with key media influencers, we craft bespoke and tailored experiences that are original, unforgettable, and newsworthy.​

- Press stunts, experiential installations and pop-ups​

- Hotel and restaurant openings​

- Trade conferences ​

- Press and influencer conferences​

- Gala dinners​

- Product launches, press events, red carpet shows​

- Exhibitions

Crisis Communications

Throughout our work we continually police campaigns to avoid any negative attention or associations. When issues do arise, we are on hand to quickly manage the situation and guide partners through the appropriate course of action. Over the years we have advised clients on a whole range of issues - from customer accidents and incidents, to natural disasters.​

- Crisis strategy and implementation​

- Crisis planning​

- Media training ​

- Crisis training