Meet the Team
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How We Work
TRUSTED AMBASSADOR & EXPERT PARTNER
As natural story tellers we place a strong emphasis on powerful creative content and integrated campaigns that are operationally straightforward, cost effective, and quantifiable. We prioritise getting under the skin of a business - operating as its trusted ambassador and expert partner - to generate proactive campaigns, targeted results, and revenue-generating exposure. Our services include communications strategy, social media marketing, media relations, trade relations, brand partnerships, influencer engagement, events and activations, and crisis communications.
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The Benefit
FRESH & CONNECTED THINKING
We dream like consumers, think like journalists, and strategise like clients. Our approach solves operational challenges through intelligent and innovative campaigns, our network allows companies to access high-quality people in their industry, and our value-creation mindset expands a partner’s business with fresh and connected thinking.
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What Makes Us Special
SENIOR HANDS-ON COUNSEL
Many of our client relationships span over 10 years - a testament to the commercially driven results we continue to secure. These are achieved through a passion for the industries we support and a commitment to clients always receiving senior hands-on counsel and engagement. With a century’s worth of combined experience in the luxury lifestyle industries, we don’t just stay in our lane. The inspiring ideas and headlines we generate create a snowball effect that goes beyond pure PR and marketing. This sees us advising on broader initiatives, staff engagement, guest experiences, MICE and trade representation.
Why Partner With Us.
Insight
Timing is everything when it comes to PR. Moving the dial, and securing coverage with top-tier media, requires a unique blend of forward-thinking strategy, meticulous planning, and flexible creativity. We know where to position luxury brands, and how to do it. It’s been our business for many of the world’s leading companies.
Influence
Our team brings a speed and tenacity to every project with informed insights and a direct hotline to the influential editors in the travel, gastronomy, culture, luxury and lifestyle sectors. We work across multiple territories (UK, Europe, America, UAE, Asia and Australia) and disciplines (PR, branding, SEO and sales) all under one roof.
Impact
Whether we’re supporting a luxury hotel’s pre-opening, a destination’s repositioning, or a new wellness product launch, we set business-driven KPIs to ensure desired outcomes are met. We use the Barcelona Principles - the communication industry’s gold-standard metric system - to continually measure our effectiveness and success.
our team
Each member of our team has a passion for these sectors, and it is this passion that allows them to stay ahead of the curve when it comes to new tastes, trends and technology.
Through a network of respected consultants and specialists, a senior account team, and two hands-on founders, GribbonBerry has a century’s worth of combined experience in the travel, hospitality, design, wellbeing, and luxury lifestyle industries.
The Founders
Mary-Clare Gribbon
Mary-Clare (M-C) is a natural communicator who has been immersed in the travel and hospitality PR sector for almost 20 years. Her creative flair, in-depth knowledge of the media, and outstanding relationships have delivered results for numerous high-profile businesses including Raffles, The Dolder Grand, the Viva Mayr Clinic, Taj Hotels & Resorts, St. James’s Hotel & Club, Searcy’s, the Indian Tourist Board and the Madeira Tourist Board.
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As a specialist in brand strategy and partnerships, M-C’s talent lies in creating news, engaging diverse audiences, and simplifying the complex to deliver a project to the finish line. Her passion for the transformative power of travel and wellness shines through her work, while she also has a keen interest in psychology, music, food, art and hospitality.
Jo Berry
Jo is an expert in planning and strategy, powerful brand storytelling, and impactful creative concepts. For almost 20 years she has devised and implemented communications strategies for major brands in the luxury, lifestyle, travel and design sectors such as G'Vine Gin, Melia Hotels International, Sunswept Resorts, Swarovski Acclaimed Design Projects, CRN Mega Yachts, Sweaty Betty, and the Women’s Tennis Association.
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Her detailed and analytical approach, critical eye, and genuine love for the sectors she works in make her a highly effective and trusted brand consultant. This love started at an early age when she worked at her family’s luxury tour operator business, grew during her time in Procter & Gamble’s corporate communications, and now flourishes at GribbonBerry. Jo’s other loves include restaurants, cultural events, running, wellness, yoga, psychology, skiing and horse riding.
Our Purpose
Bring a broader business lens to travel and luxury lifestyle PR through insight, influence and impact.
Our values.
Tenacious
We strive for excellence and don’t give up until we get results. It is why we regularly secure coverage in leading publications including Vogue, The Telegraph, The New York Times, Elle and Dezeen.
Inventive
We generate fresh and inspiring ideas that push our partners. It is why we continue to generate success for partners such as Sereno Hotels who we have worked with since 2016.
Caring
We care about our partners’ businesses, our people, and the planet. It is why we partner with companies that prioritise sustainability and work pro bono in the charity sector.
Loyal
We believe in integrity & transparent relationships. It is why we have decade-long client relationships with the majority of our work coming through client, journalist, and industry referrals.